Key Performance Indicators (KPIs) for user engagement are the North Star guiding your efforts:
User Retention Rate: This KPI measures the percentage of users who stick around, often calculated monthly or annually.
User Satisfaction Surveys: User feedback can provide insights into their experiences, concerns, and areas for improvement.
Net Promoter Score (NPS): NPS measures users' likelihood of recommending your product to others, reflecting overall satisfaction and loyalty.
Referrals and Invitations: Users actively referring or inviting others to join your platform often signify strong
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Marketers are using push notifications to engage with their audiences. Push Notifications are clickable messages that you’ve relayed from a website and receive them on a target desktop or mobile device even if the website is not necessarily open on your browser.